Halo Legends: A Failure In Marketing?

26 02 2010

As you may know, Halo Legends, an anthology of seven animated stories based upon the Halo universe was released last week. To say that Halo is big is an understatement of the highest degree, the Halo brand is a force of nature. If a Halo game is coming out then you can be sure that game will be one of, if not THE best-selling game of that year. And so you can understand that when I entered my local HMV (for those in the US it’s a chain music store much like Best Buy), which happens to be the only place that to my knowledge sells anime in Belfast, I was fully expecting, in the game section at least, to be confronted by a wall of Halo Legends advertising. I was sorely wrong. Read the rest of this entry »